'SHE IS MUSE' by Alexandra Klöhn in association with Anna Wucher & Liezl Hoving.
As a society, we have become a lot more vocal about body norms and the importance of promoting a positive body image. However, we are still confronted with unattainable beauty standards on social, broadcast, and printed -media, on a daily basis. Even though marketing & ad agencies have systematically introduced a wider variety of body shapes and sizes, we cannot seem to help ourselves by looking at the beautiful model in the bikini and letting our comparisons run wild.
As women, we often end up with insecurities and anxiety, trying to live up to these expectations which have been engraved in our minds throughout our youth.
Inspired by women, to create and embrace love and respect for all bodies and selves from within, through introspection, movement and photography.